1. Start with Why

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Simon Sinek’s well-known “Start with Why” approach inspires teams to connect to their purpose. The impact strategy already defines the organization’s overarching “Why,” but every team benefits from clarifying its own mission in alignment with organization wide impact goals. A team’s specific “Why” helps members understand their specific contribution and take ownership of their work.

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For example, the mission of a seaweed farm may be “to regenerate oceans and build a sustainable ocean-based economy”. The Engineering team might define its Why as “to make regenerative ocean farming practical and efficient”, while the Finance team’s Why could be “to fuel ocean regeneration with disciplined, long-term capital”. This tailored approach ensures every team’s mission is meaningful and clearly linked to the bigger picture.

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2. Co-created responsibilities

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Every team member plays a distinct role, shaped by the combination of skills and expertise needed to meet the team’s objectives. The real value comes from blending different backgrounds, strengths, and personal growth goals. By co-creating Key Areas of Responsibility, teams grow a sense of ownership and accountability.

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Key Areas of Responsibility are not tasks or KPIs. They are domains of ownership that extend over multiple years. For example:

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• Build and maintain a portfolio of recycling technologies

• Execute external stakeholder management

• Guide team member development

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Team members generally have a maximum of five Key Areas of Responsibility. Together, they form the team’s specific contribution toward the organization’s Impact Goal as defined in the Logical Impact Framework.

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3. Key initiatives directly linked to the Logical Impact Framework

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When working toward system transformation, maintaining focus can be challenging, especially when goals carry strong personal attachment. It is essential to connect team initiatives and OKRs (Objectives & Key Results) directly to the activities defined in the Logical Impact Framework. Teams should prioritize work that leads to or directly contributes to defined outputs.

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To deliver effectively, teams must clearly define projects and allocate resources such as staff, budgets, and support. This is often documented in a project charter. Project charters approved by management not only support execution but also ensure that all elements of the Logical Impact Framework are covered and that work is not duplicated.

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4. A team Code of Conduct

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Teams benefit from a shared Code of Conduct to collaborate effectively. Co-creating team principles builds clarity around how members work together. If the organization has defined values, these can be translated into the team context.

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Examples might include regular feedback sessions, commitment to focused (screen-free) meetings, or protecting dedicated deep work time. A Code of Conduct can also clarify how the team builds on ideas and maintains a strong stakeholder orientation.

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To keep these principles visible, document and display them in the workplace. Regularly celebrating when the team lives up to these standards reinforces positive behaviors.

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5. Internal and external alignment

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As teams progress, the wider organization must remain aligned across functions and with external stakeholders. System-level change is not the work of isolated teams. It requires coordination across the entire ecosystem.

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The Logical Impact Framework ensures all teams move toward the same objective, even when progress varies or some initiatives face setbacks. Regular reviews of progress and interdependencies help everyone stay on track.

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When engaging external stakeholders, actively integrate their perspectives. Assumptions and preconditions may shift, so teams should share learnings widely to ensure the whole organization adapts and grows. For example, new regulations may influence customer behavior, or emerging technologies may open partnership opportunities. Sharing these insights across the organization ensures resilience and continuous improvement.

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Time to Get Started

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The Logical Impact Framework provides the foundation for turning ambition into reality and making a lasting difference. Addressing complex challenges can feel daunting, but by applying these five tools with discipline and consistency, you can turn strategy into action.

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After all, impact is delivered through aligned, empowered teams.

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Let’s get to work!

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3 March 2026